Antech needed better alignment between Salesforce and HubSpot to improve their campaign trackingand collaboration. The existing disconnect created inefficiencies that hindered their ability to execute theRapid Read campaign effectively. In just two weeks, we developed and launched custom PowerAutomate workflows that bridged the gap, enabling seamless data synchronization and streamlined collaboration. By automating the flow of information, we empowered Antech to focus on campaign strategy rather than manual data management, enhancing their ability to make informed decisionsbased on the most current data.
As a leading veterinary reference lab dedicated to providing best-in-class diagnostic testing to support veterinary practices, Antech recognized the importance of seamless collaboration between their Sales team and Marketing team to optimize their Rapid Read Campaign. However, the disconnect between Salesforce (Sales) and HubSpot (Marketing) made it impossible for the client to move forward with the program effectively.
To overcome this challenge, Antech partnered with Begin. Begin's innovative automation solutions bridged the gap between Salesforce and HubSpot, enabling data synchronization and improved collaboration. This empowered Antech to align their Sales and Marketing efforts, ensure consistent messaging, track campaign performance more effectively, and make data-driven decisions, ultimately driving greater success for the Rapid Read Campaign.
To address the disconnect between Salesforce and HubSpot, we designed three custom automations thatsynchronized key data points and improved cross-platform collaboration between the Sales andMarketing teams. As Antech's retainer partner, we were already onboarded and primed to deliver a quicksolution, allowing us to respond rapidly to their needs. These automations ensured up-to-date informationfor trial start dates, purchases, and subscriptions, while enforcing data integrity checks to keep criticalcustomer information accurate and actionable.
The automations implemented for Antech created a transformative impact on their Rapid Read campaign, driving measurable improvements in efficiency, collaboration, and campaign performance. By eliminating manual processes and ensuring data accuracy, the Sales and Marketing teams were able to align more effectively. This resulted in a fast and impactful campaign launch, enabling Antech to achieve exceptional results in just four weeks.
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